Apple is reportedly planning an aggressive pricing strategy for the upcoming iPhone 18, aiming to keep base model prices stable despite rising memory costs. Instead of outright price hikes, the company may shift cost increases to higher storage tiers, a tactic also seen in Samsung's recent Galaxy S26 and Z Fold/Flip releases. Google's approach with the Pixel 10, treating hardware as a distribution channel for services, offers a potential blueprint for Apple, whose services revenue is increasingly significant. AI
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IMPACT Apple's pricing strategy may influence consumer adoption of AI-enabled features distributed through its services.
RANK_REASON Article discusses product pricing strategy and market positioning, not a new product release or core AI development.
