Apple is set to unveil new iPhone models, including a highly anticipated foldable iPhone rumored to be called the iPhone Ultra, at an event on September 9th. The company is also expected to announce updates to the Apple Watch lineup, with models like the Apple Watch Series 12 and Ultra 4 anticipated. While the foldable iPhone and the iPhone 18 Pro/Pro Max are expected, other models like the base iPhone 18, iPhone Air, and iPhone 18e are slated for release in spring 2027. AI
RANK_REASON This is a product announcement for consumer electronics, not a core AI release or significant industry shift.
- Apple Inc.
- Apple Watch
- iPad mini
- iPhone
- iPhone 18
- iPhone 18e
- iPhone 18 Pro
- iPhone 18 Pro Max
- iPhone Air
- iPhone Ultra
- John Ternus
- M5 Ultra
- M6+
- Mac mini
- Mac Studio
- Mark Gurman
- Tim Cook
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