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Study links CRM, CKM to customer engagement; MDM foundational

By PulseAugur Editorial · [2 sources] ·

A study published on arXiv explores the integration of Customer Relationship Management (CRM), Master Data Management (MDM), and Customer Knowledge Management (CKM) to form a Customer Relationship Intelligence (CRI) framework aimed at improving Customer Engagement (CE). Analysis of 100 participants indicated that CRM and CKM are significant predictors of CE, while MDM's direct impact was not statistically significant, though it serves as a foundational data quality enabler. The research suggests that while CRM and CKM are key drivers, MDM's value is realized through its support of CRM and knowledge management processes. AI

IMPACT This research provides insights into data management strategies for enhancing customer engagement, relevant for businesses leveraging AI for customer intelligence.

RANK_REASON Academic paper published on arXiv detailing a study on CRM, MDM, and CKM. [lever_c_demoted from research: ic=2 ai=0.4]

Read on arXiv cs.IR (Information Retrieval) →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Study links CRM, CKM to customer engagement; MDM foundational

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Academic paper published on arXiv detailing a study on CRM, MDM, and CKM. [lever_c_demoted from research: ic=2 ai=0.4]
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COVERAGE [2]

  1. arXiv cs.AI TIER_1 English(EN) · Tejasvi c. Addagada ·

    Customer Relationship Intelligence: Integrating CRM and MDM for Enhanced Customer Engagement

    arXiv:2609.06189v1 Announce Type: new Abstract: This study examines how Customer Relationship Management (CRM), Master Data Management (MDM), and Customer Knowledge Management (CKM) jointly constitute a Customer Relationship Intelligence (CRI) framework for enhanced Customer Enga…

  2. arXiv cs.IR (Information Retrieval) TIER_1 English(EN) · Tejasvi c. Addagada ·

    Customer Relationship Intelligence: Integrating CRM and MDM for Enhanced Customer Engagement

    This study examines how Customer Relationship Management (CRM), Master Data Management (MDM), and Customer Knowledge Management (CKM) jointly constitute a Customer Relationship Intelligence (CRI) framework for enhanced Customer Engagement (CE). A cross-sectional survey of 100 par…

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