PulseAugur
EN
LIVE 21:03:16

Nike exits S&P 100 after 18 years amid $200B market cap loss

Nike is being removed from the S&P 100 index after nearly two decades due to a significant decline in its market capitalization. The sportswear giant has lost over $200 billion since its peak in late 2021, with its market value dropping by approximately 78%. This exclusion, effective September 21st, follows an 18-year tenure on the index and a 36% market cap decrease in 2026 alone. The company's struggles are attributed to declining revenues, particularly in Greater China, and challenges within its direct-to-consumer business, prompting a strategic shift towards rebuilding wholesale relationships and focusing on performance products under CEO Elliott Hill. AI

RANK_REASON Company removed from a major stock index due to financial performance. [lever_c_demoted from significant: ic=1 ai=0.0]

Read on Fortune →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Nike exits S&P 100 after 18 years amid $200B market cap loss

How we ranked this

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Research
Company removed from a major stock index due to financial performance. [lever_c_demoted from significant: ic=1 ai=0.0]
Source corroboration
Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
Topics
product, other
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
Low
Off-topic or adjacent — cluster remains reachable but doesn't surface in AI-industry rankings.
Story freshness
Breaking (< 6h)
Fresh story with cross-source coverage still developing. Ranking may shift as more sources report.

Full methodology in our editorial standards.

COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Joshua Hong ·

    Nike exits the S&P 100 after 18 years and a $200 billion market-cap wipeout

    The sportswear giant will be replaced by a tech company on Sept. 21, capping a five-year, nearly 80% stock slide driven by China weakness.