This analysis details the chronological development and convergence of events leading to the rise of the alt-right movement, focusing on the role of social media and data exploitation. It traces the lineage from SCL to Cambridge Analytica, highlighting how psychological inference from digital behavior, particularly Facebook 'likes,' was commercialized for voter profiling and microtargeting. The narrative details the creation of an app by Aleksandr Kogan's Global Science Research in 2014, which exploited Facebook's permissions to collect data from hundreds of thousands of users and tens of millions of their friends, ultimately informing political intelligence and targeted persuasion strategies. AI
IMPACT Details how psychological inference from digital behavior was commercialized for political targeting, highlighting data privacy concerns.
RANK_REASON This item is an analysis and timeline of past events, not a new release or significant industry development.
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- Aleksandr Kogan
- Alexander Nix
- Big Five personality traits
- Cambridge Analytica
- Christopher Wylie
- Federal Trade Commission
- Global Science Research
- Parliament of the United Kingdom
- Robert Mercer
- SCL Elections
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