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Portland Fire WNBA owners build $380M franchise on family legacy

The Bhathal siblings, Alex and Lisa, have successfully acquired and are actively managing the Portland Fire WNBA franchise, which they purchased for $125 million in September 2024. Their family investment firm, RAJ Sports, also owns the Portland Thorns FC in the NWSL, acquired earlier that year for $63 million. The Portland Fire, in its inaugural season, has achieved a valuation of $380 million and ranks fourth in attendance among WNBA teams, averaging 14,500 fans per game. The siblings credit their parents' entrepreneurial spirit and early involvement in sports, including their father's experience with the World League of American Football, for inspiring their own ventures in sports ownership. AI

RANK_REASON Significant valuation and ownership details of a major sports franchise. [lever_c_demoted from significant: ic=1 ai=0.0]

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Portland Fire WNBA owners build $380M franchise on family legacy

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Significant valuation and ownership details of a major sports franchise. [lever_c_demoted from significant: ic=1 ai=0.0]
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Sasha Rogelberg ·

    Meet the Portland Fire owners, whose family’s swimwear company and short-lived NFL venture laid the groundwork for a $380 million WNBA franchise

    “We know that things are going to take time. But we also knew that we were going to surprise some people, and I think we've done that,” Alex Bhathal told Fortune.