Over 1,000 brands are now utilizing Criteo's platform to run advertisements through OpenAI's ChatGPT. These AI-driven campaigns are showing conversion rates nearly double those of traditional search ads, particularly within the retail sector. This indicates a growing adoption of AI-powered advertising solutions by businesses seeking enhanced performance. AI
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IMPACT Demonstrates growing business adoption of AI for advertising, potentially shifting marketing spend towards AI-powered platforms.
RANK_REASON This is a product integration story, not a core AI release.