Shinsegae Interco, a South Korean company, is launching an AI-powered online service to help consumers choose perfumes. This innovative approach allows users to virtually sample scents from home, aiming to reduce the risk of making a poor purchasing decision. The service leverages AI to guide users through the selection process, marking a new era in how fragrances are experienced and bought. AI
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IMPACT AI-driven personalization expands into niche consumer markets like fragrance selection.
RANK_REASON Product launch using AI for a consumer service.