Young professionals in Makati City are humorously redefining the term OFW (Overseas Filipino Worker) to "overworked" or "on-site" Filipino worker. These individuals create social media content that satirizes the high cost of living and the demanding hustle culture of the financial district, while also sharing relatable aspects of their daily lives. The trend, initiated by individuals like Nick Tumbagahan, resonates with others experiencing similar urban professional lifestyles. AI
RANK_REASON The cluster discusses a social media trend and redefinition of an acronym, which falls under meme or commentary rather than a significant industry event.
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