Seth Cohen, CIO of Procter & Gamble, argues that technology alone does not provide a competitive advantage. Instead, organizations should focus on building new capabilities, with technology serving as an enabler rather than the primary objective. Cohen emphasizes that discussions should center on outcomes like improved decision-making, enhanced productivity, and faster innovation, rather than solely on the deployment of specific technologies like AI. This shift in perspective, he suggests, leads to more effective investment, talent development, and value creation. AI
IMPACT Shifts focus from technology deployment to capability building, influencing strategic AI investment and organizational adaptation.
RANK_REASON Opinion piece from a company executive about strategic technology adoption.
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