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Gary Marcus questions AI agent ROI amid hype and limited business value

Gary Marcus argues that the promised return on investment (ROI) for AI agents is currently lacking, drawing parallels to earlier studies that questioned the ROI of generative AI for businesses. He suggests that despite significant hype, practical applications of AI agents have yet to demonstrate substantial business value. AI

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IMPACT Questions the immediate business viability of AI agents, suggesting a gap between hype and demonstrated ROI.

RANK_REASON Opinion piece by a named credible voice discussing the practical business value of AI agents.

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Gary Marcus questions AI agent ROI amid hype and limited business value

COVERAGE [1]

  1. Gary Marcus TIER_1 · Gary Marcus ·

    Agents and ROI

    Remember that MIT study that showed that the ROI for generative AI wasn’t really there for most businesses?