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US shoppers trust AI least for shopping advice, survey finds

By PulseAugur Editorial · [1 sources] ·

A recent survey indicates that while consumers are increasingly using AI for shopping assistance, they do not trust its recommendations. AI assistants were ranked as the least trusted source for shopping advice by only 23% of US shoppers. In contrast, recommendations from family, friends, and professionals such as doctors were rated much higher in terms of trustworthiness. AI

IMPACT Consumer trust in AI for shopping advice remains low, potentially hindering adoption of AI-powered retail tools.

RANK_REASON Survey results on consumer trust in AI for shopping advice.

Read on Mastodon — sigmoid.social →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

US shoppers trust AI least for shopping advice, survey finds

How we ranked this

Signal score
2 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Commentary
Survey results on consumer trust in AI for shopping advice.
Source corroboration
Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
Topics
opinion, product
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
Standard
On-topic for AI-industry coverage; kept in the public index.
Story freshness
Breaking (< 6h)
Fresh story with cross-source coverage still developing. Ranking may shift as more sources report.

Full methodology in our editorial standards.

COVERAGE [1]

  1. Mastodon — sigmoid.social TIER_1 English(EN) · [email protected] ·

    Shoppers ask # AI for help but don't trust its advice AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppe

    Shoppers ask # AI for help but don't trust its advice AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers. Family and friends and professionals like doctors rank the highest. https://www. emarketer.com/content/shoppers -ask…

    LINKS emarketer.com/…/shoppers-ask-ai-help-don-…

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