OpenAI has launched "Instant Checkout" within ChatGPT, enabling users to purchase products directly from merchants without leaving the chat interface. This feature is powered by the newly released Agentic Commerce Protocol, an open standard co-developed with Stripe. Initially available for U.S. users to buy from Etsy and soon Shopify merchants, the protocol aims to facilitate seamless AI-driven commerce by allowing AI agents, people, and businesses to collaborate on purchases. OpenAI is open-sourcing the protocol to encourage broader adoption and integration by developers and merchants. AI
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RANK_REASON Launch of a new product feature integrated into an existing AI service, with an open-source protocol release.
