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ChatGPT recommendations influenced by query language, not location

By PulseAugur Editorial · [2 sources] ·

A study investigating ChatGPT's commercial recommendations found that query language, rather than exit IP location, primarily determines whether local suppliers are featured. The research, conducted across multiple languages and countries, revealed that the top recommendation is unstable and can change even with identical inputs. Furthermore, language and location act as separable factors, with language influencing the market of named brands while location affects the specific products suggested within that market. AI

IMPACT This research highlights how generative search interfaces can be influenced by user input language, impacting commercial recommendations and potentially affecting market visibility for local businesses.

RANK_REASON The cluster contains an academic paper detailing experimental findings on AI model behavior.

Read on arXiv cs.IR (Information Retrieval) →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

ChatGPT recommendations influenced by query language, not location

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The cluster contains an academic paper detailing experimental findings on AI model behavior.
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paper, product
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COVERAGE [2]

  1. arXiv cs.CL TIER_1 English(EN) · Dmitrij \.Zatuchin ·

    The Language of the Question Selects the Market: Query Language and Exit IP as Separable Factors in Commercial Recommendations from a Generative Search Interface

    arXiv:2608.30052v1 Announce Type: cross Abstract: When a generative search interface answers a commercial question, which market's products it names is decided before the model reasons about the products. We report a controlled probe of 234 runs against the logged-out ChatGPT web…

  2. arXiv cs.IR (Information Retrieval) TIER_1 English(EN) · Dmitrij Żatuchin ·

    The Language of the Question Selects the Market: Query Language and Exit IP as Separable Factors in Commercial Recommendations from a Generative Search Interface

    When a generative search interface answers a commercial question, which market's products it names is decided before the model reasons about the products. We report a controlled probe of 234 runs against the logged-out ChatGPT web interface and the OpenAI API, collected on 29 and…

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