OpenAI has developed an internal tool called GTM Assistant to enhance sales productivity and customer success. This AI-powered assistant, integrated into Slack, provides sales representatives with daily meeting briefs, recaps, and instant answers to product questions sourced from a curated knowledge base. The tool has reportedly increased sales rep productivity by 20%, allowing them more time for customer engagement. GTM Assistant is continuously improved by product experts and is being piloted for additional features like CRM updates and automated customer follow-ups. AI
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RANK_REASON Internal tool release by a major AI lab, not a frontier model or significant company-wide product launch.