HR technology company HiBob has integrated custom GPTs into its operations, leading to significant improvements in employee adoption and productivity. Over 90% of employees utilize ChatGPT Enterprise for tasks like faster deal closing and reduced onboarding times. The company has developed over 2,500 GPTs, with 200 successfully deployed into internal workflows, demonstrating a scalable system for AI-driven business value and product innovation. AI
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RANK_REASON This is a product integration story from a company using OpenAI's tools, not a release from a frontier AI lab.