The concept of 'innovation' is often used ambiguously within organizations, leading to misaligned strategies and wasted resources. According to Jeff DeGraff, known as the 'Dean of Innovation,' companies struggle because they apply the same term to vastly different activities, from adopting new technologies like AI to transforming business models. He argues that instead of asking 'Is it innovative?', leaders should question which norm is being broken and what new value is being created for whom. DeGraff highlights NVIDIA's expansion into AI computing as an example of true innovation, emphasizing that the novelty of an idea often makes historical data unreliable for predicting ROI, particularly with rapidly evolving technologies like generative AI. AI
IMPACT Highlights how the ambiguity of 'innovation' terminology can hinder the adoption and strategic implementation of AI within organizations.
RANK_REASON Opinion piece by a recognized expert on business strategy and innovation.
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