Perplexity AI has begun requiring users, including Pro subscribers, to provide a phone number to access the service. Users are presented with the choice to either submit their phone number or lose all their data. The company frames this change as a security measure, a justification that has drawn criticism regarding privacy and legality, particularly in regions like Europe. AI
IMPACT This change raises privacy concerns for AI service users and may impact adoption rates for services requiring extensive personal data.
RANK_REASON Product change requiring user data collection for continued access.
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