Sabio has integrated its Gentoro AI agents into its DSP campaign management workflows, utilizing its MCP platform across owned DSP, SSP, and SSAI stacks. Separately, AudienceProject has introduced an AI assistant named Audrey to its Elevate platform, expanding its reach across 10 markets. Both companies are leveraging AI to enhance their respective advertising and campaign management services. AI
IMPACT These integrations suggest a growing trend of AI assistants being embedded within ad tech platforms to improve campaign management and audience targeting.
RANK_REASON Two distinct companies announce integration of AI assistants into their advertising technology platforms.
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