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Disney's Infinity Vision certification faces scrutiny over laser projection standards

Disney has introduced the Infinity Vision certification to help moviegoers identify auditoriums with laser projection, a feature that enhances image quality, particularly for 3D formats like 4DX. However, concerns have been raised about the adherence to certification criteria, such as minimum screen size and the presence of laser projectors, with some UK Cineworld locations reportedly mislabeled. Despite these issues, the certification could incentivize exhibitors to upgrade their equipment, potentially benefiting audiences for upcoming releases like Avengers: Endgame Encore. AI

RANK_REASON The article discusses a certification program and potential issues with its implementation, rather than a new product release or significant industry event.

Read on Forbes — Innovation →

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Disney's Infinity Vision certification faces scrutiny over laser projection standards

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Commentary
The article discusses a certification program and potential issues with its implementation, rather than a new product release or significant industry event.
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COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Benny Har-Even, Contributor ·

    Why Disney’s ‘Endgame Encore’ Is Laser-Focused On Infinity Vision

    As tickets for 'Avengers: Endgame Encore' go on sale — there is one clear benefit of Disney’s new ‘Infinity Vision’ cinema certification branding — but can it be trusted?