Apple is increasing the subscription prices for its Apple TV+ service and Apple One bundles in the U.S. The monthly price for Apple TV+ will rise to $14.99 from $12.99, and the annual plan will increase from $99 to $119. This marks the fourth price adjustment for Apple TV+ in four years. AI
RANK_REASON This is a price change for an existing subscription service, not a new product release or significant industry event.
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