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Runway ML launches 24-hour video generation game on X

By PulseAugur Editorial · [4 sources] ·

Runway ML is hosting a 24-hour game of HORSE on X, inviting users to comment "HORSE" and quote tweet with their video generation responses. The contest offers a prize of 1,000,000 credits to the winner, who will be announced on September 1st and contacted via direct message. The company has provided example prompts, character sheets, and location details to guide participants. AI

IMPACT Promotes user engagement with Runway's video generation tools.

RANK_REASON This is a promotional contest for a product, not a core product release or research milestone.

Read on X — Runway (video gen) →

AI-generated summary · Google Gemini · from 4 sources. How we write summaries →

Runway ML launches 24-hour video generation game on X

How we ranked this

Signal score
13 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Tool
This is a promotional contest for a product, not a core product release or research milestone.
Source corroboration
4 independent sources
Strong cross-source corroboration — multiple independent publishers covered this within the clustering window.
Topics
product, other
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
High
Clearly on-topic for AI-industry coverage.
Story freshness
Breaking (< 6h)
Fresh story with cross-source coverage still developing. Ranking may shift as more sources report.

Full methodology in our editorial standards.

COVERAGE [4]

  1. X — Runway (video gen) TIER_1 (LV) · runwayml ·

    Terms:

    Terms: → Open for 24 hours only → Comment "HORSE" and QT with your response to enter → Winner announced Tuesday, September 1 → Winner will be contacted via X DMs, so keep your DMs open https://t.co/j1NtDVkPk2

  2. X — Runway (video gen) TIER_1 English(EN) · runwayml ·

    Character sheets and location. https://t.co/Ls9AIf7EW0

    Character sheets and location. https://t.co/Ls9AIf7EW0

  3. X — Runway (video gen) TIER_1 Español(ES) · runwayml ·

    EXAMPLE RESPONSE:

    EXAMPLE RESPONSE: SHOT 1 — Click. Start on a shot of the man (Manny) in the Dominican jersey, who lifts his arm and snaps his fingers on one hand. SHOT 2 — Payoff. Cut to a shot of the other man (Malik) in the yellow top and glasses, whose outfit instantly turns into a suit h…

  4. X — Runway (video gen) TIER_1 English(EN) · runwayml ·

    Let's play a game.

    Let's play a game. A game of HORSE. We'll go first (shot below). To play, comment "HORSE" and quote tweet this post with your best response. → Winner gets 1,000,000 credits. → 24 hours only. Prompts and characters in the thread 🧵 https://t.co/kSj3VuqCv7

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