Virgin Atlantic is leveraging OpenAI's technology to enhance various aspects of its operations and customer experience. The airline is using AI to accelerate software development, improve customer-facing applications like its mobile app, and streamline internal processes within HR and finance. By fostering a culture of AI adoption through education and community, Virgin Atlantic aims to gain a competitive edge and deliver differentiated travel experiences. AI
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RANK_REASON This is a product adoption story by a non-frontier company, not a new model release or significant industry event.
