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Moviegoers distinguish between true IMAX and 'LieMAX' experiences

The term "LieMAX" has emerged among movie enthusiasts to describe IMAX theaters that offer a less immersive experience than traditional IMAX formats. This distinction arises because not all IMAX screens are created equal; some are large, 1.43:1 aspect ratio screens with advanced 70mm film or dual-laser projection, while others are converted multiplex auditoriums with smaller, wider screens. The nickname gained traction with the introduction of IMAX Digital Xenon systems, which were perceived as a downgrade from the original large-format film presentations. While IMAX acknowledges differences in screen sizes, they maintain that screen size is only one component of the overall experience. AI

RANK_REASON The article discusses a user-generated term and its implications for a brand's product experience, rather than a new product release or industry event.

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Moviegoers distinguish between true IMAX and 'LieMAX' experiences

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COVERAGE [1]

  1. Engadget TIER_1 English(EN) · [email protected] (Husain Parvez) ·

    IMAX or LieMax? How to tell the difference

    The IMAX logo doesn't always tell you what kind of screen or projector you're getting.