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Google Search updates URLs to hinder bot scraping

By PulseAugur Editorial · [1 sources] ·

Google Search is implementing passthrough URLs, a change that makes it more difficult for bots to scrape search results. This update involves modifying how 'goto' redirects function within the search engine. AI

IMPACT This change may affect AI models that rely on web scraping for training data or real-time information.

RANK_REASON This is a product update for a widely used service, impacting how third-party tools interact with it.

Read on Mastodon — sigmoid.social →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Google Search updates URLs to hinder bot scraping

How we ranked this

Signal score
9 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Tool
This is a product update for a widely used service, impacting how third-party tools interact with it.
Source corroboration
Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
Topics
product, infra
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
Standard
On-topic for AI-industry coverage; kept in the public index.
Story freshness
Breaking (< 6h)
Fresh story with cross-source coverage still developing. Ranking may shift as more sources report.

Full methodology in our editorial standards.

COVERAGE [1]

  1. Mastodon — sigmoid.social TIER_1 English(EN) · [email protected] ·

    # Business # Reports Google Search rolling out passthrough URLs · Goto redirects make search scraping harder for bots https:// ilo.im/16fnnk _____ # Google # Se

    # Business # Reports Google Search rolling out passthrough URLs · Goto redirects make search scraping harder for bots https:// ilo.im/16fnnk _____ # Google # SearchEngine # SEO # AI # Bots # Scrapers # Redirects # Development # WebDev # Frontend

    LINKS seroundtable.com/google-search-goto-track…

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