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Google rolls out goto URLs to block AI search scraping · 2 sources tracked

By PulseAugur Editorial · [2 sources] ·

Google is implementing a new redirection system, google.com/goto, to prevent AI bots from scraping search results. This change aims to make it more difficult for automated systems to extract data directly from Google Search. The new URLs will act as passthrough links, potentially impacting how bots access and process search result information. AI

IMPACT This change by Google could significantly hinder the ability of AI models to access and process real-time search data, potentially impacting their training and performance.

RANK_REASON Product launch by a major tech company impacting AI bots.

Read on Mastodon — sigmoid.social →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Google rolls out goto URLs to block AI search scraping · 2 sources tracked

How we ranked this

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Significant
Product launch by a major tech company impacting AI bots.
Source corroboration
2 independent sources
Multiple independent publishers reporting the same story raises confidence that it's real and newsworthy.
Topics
product, infra
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
High
Clearly on-topic for AI-industry coverage.
Story freshness
30 days old
Aged out of breaking-news scoring windows; ranking reflects the durable signal from the full source set.

Full methodology in our editorial standards.

COVERAGE [2]

  1. Mastodon — sigmoid.social TIER_1 日本語(JA) · [email protected] ·

    article // Technology: Google begins rolling out "google.com/goto" as a passthrough URL to prevent scraping of search results by AI bots - GIGAZINE https:// gigazine.net/news/20260828-goo gle-search-goto

    article // Technokogy : Googleが # AI ボットによる検索結果スクレイピングを防ぐためパススルーURLとして「google.com/goto」の展開を開始 - GIGAZINE https:// gigazine.net/news/20260828-goo gle-search-goto-tracking-parameters/

    LINKS gigazine.net/…/20260828-google-search-got… gigazine.net/…/20260828-goo
  2. Mastodon — sigmoid.social TIER_1 English(EN) · [email protected] ·

    # Business # Reports Google Search rolling out passthrough URLs · Goto redirects make search scraping harder for bots https:// ilo.im/16fnnk _____ # Google # Se

    # Business # Reports Google Search rolling out passthrough URLs · Goto redirects make search scraping harder for bots https:// ilo.im/16fnnk _____ # Google # SearchEngine # SEO # AI # Bots # Scrapers # Redirects # Development # WebDev # Frontend

    LINKS seroundtable.com/google-search-goto-track…

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