Higgsfield has launched a generative media platform that uses OpenAI's GPT-4.1 and GPT-5 models to create short-form social videos from minimal input like product links or images. The system employs a "cinematic logic layer" to translate user intent into structured video plans, which are then rendered by Sora 2. This approach aims to automate the creation of viral-quality content, with generated videos showing a 150% increase in share velocity compared to previous baselines. AI
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RANK_REASON Product launch from a company founded by former Snap AI lead, leveraging OpenAI models for video generation.