The author argues that a strong personal brand is essential to counter the dilution and misattribution of one's work by management. They emphasize that this brand should be built on genuine reputation and proof, rather than fleeting influencer trends. Establishing this personal brand should have been a priority from the past, highlighting its importance for long-term career value. AI
RANK_REASON The item is an opinion piece discussing personal branding in the context of work and management.
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