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AI search visibility varies wildly across platforms, Semrush study finds

By PulseAugur Editorial · [1 sources] ·

A new study by Semrush reveals that brand visibility across different AI search platforms is highly inconsistent. The "2026 AI Visibility Index" analyzed millions of AI search prompts and found that most brands are not consistently represented across platforms like ChatGPT, Google Gemini, Google AI Mode, and Google AI Overviews. This inconsistency stems from the varying number of sources each platform cites, with some, like Gemini, using a much narrower selection than others, such as ChatGPT. Brands that achieve cross-platform visibility are typically those with a strong presence on community and Q&A sites like Quora, which are frequently cited by AI search engines. AI

IMPACT Brands must audit their presence across all major AI search platforms, as visibility on one does not guarantee presence on others, impacting informed buyer decisions.

RANK_REASON Research report on AI platform performance and brand visibility. [lever_c_demoted from research: ic=1 ai=0.7]

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

AI search visibility varies wildly across platforms, Semrush study finds

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17 / 100
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Tool
Research report on AI platform performance and brand visibility. [lever_c_demoted from research: ic=1 ai=0.7]
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product, other
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High
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Breaking (< 6h)
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Full methodology in our editorial standards.

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Quora, Contributor ·

    Why Most Brands Vanish On At Least One AI Platform

    Semrush analyzed 126 million prompts across ChatGPT, Gemini, AI Mode and AI Overviews. Almost every brand had a gap on at least one.

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