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Upper Deck and Hasbro launch multiyear partnership for trading cards

By PulseAugur Editorial · [1 sources] ·

Upper Deck and Hasbro have announced a multiyear global licensing partnership to create trading cards and tabletop games for popular Hasbro franchises. The collaboration kicks off with a special 40th-anniversary Transformers: The Movie trading card set, featuring an 80s aesthetic and exclusive inserts. This partnership aims to tap into the booming collectibles market, which is valued at approximately $15.8 billion, by appealing to both new and long-time fans of these iconic brands. AI

RANK_REASON Partnership announcement between two companies for consumer products.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Upper Deck and Hasbro launch multiyear partnership for trading cards

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Partnership announcement between two companies for consumer products.
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COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Rob Salkowitz, Senior Contributor ·

    Upper Deck Debuts Transformers 40th Anniversary Card Set To Kick Off New Hasbro Partnership

    The multiyear licensing deal will see Upper Deck release trading cards and games based on a range of iconic Hasbro IP.

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