The German football club VfL Wolfsburg has integrated ChatGPT Enterprise across its operations to enhance efficiency and reduce costs. The club has developed over 50 custom GPTs for tasks like drafting, translation, and reporting, leading to significant annual savings by decreasing reliance on external agencies. This widespread adoption aims to improve internal capabilities and consistency without increasing headcount, with potential future applications for fan and partner engagement. AI
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RANK_REASON This is a product adoption story by a non-AI-native company, not a new AI model or significant industry shift.
