A new conceptual framework, the Insurance Prospect Readiness & Conversion Framework (IPRCF), has been developed to address the gap between expressed purchase intentions and actual action in the insurance industry. This framework, proposed by Sunday Okekwu, outlines eight stages from initial interest to continuity and includes a ten-category diagnostic model for interpreting "not yet" responses. The IPRCF aims to shift practitioners from assuming a "yes" means a sale to diagnosing readiness and understanding the multidimensional nature of postponed decisions. AI
IMPACT Provides a structured approach for understanding consumer decision-making in insurance, potentially improving sales conversion rates.
RANK_REASON The item describes the development of a new conceptual framework based on existing research, intended for empirical testing. [lever_c_demoted from research: ic=1 ai=0.4]
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- AIICO Insurance Plc Nigeria
- Insurance Prospect Readiness & Conversion Framework
- Sunday Okekwu
- Sunday Okekwu Independent Research Centre
- theory of planned behavior
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