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Apple's Foldable iPhone: 'Ultra' or New Name?

Apple's upcoming foldable iPhone is expected to launch with a name that reflects its premium status, but speculation is rife regarding the final moniker. While 'iPhone Ultra' has been internally discussed, as reported by Bloomberg's Mark Gurman, the author suggests this may not be the final marketing name. The absence of a telephoto camera on the foldable, compared to the iPhone 18 Pro, also raises questions about the 'Ultra' designation's suitability. Alternative names like 'iPhone Duo', 'iPhone Flip', and 'iPhone Flex' have been floated, but the author proposes 'iPhone 18 Pro Fold' as a more fitting option, drawing a parallel with Google's Pixel 11 Pro Fold. AI

RANK_REASON The article is an opinion piece speculating on product naming conventions based on industry rumors and analyst reports.

Read on Forbes — Innovation →

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Apple's Foldable iPhone: 'Ultra' or New Name?

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · David Phelan, Senior Contributor ·

    iPhone Ultra Or iPhone Fold? Why I Predict A New Name For Apple’s Foldable

    The first folding iPhone is almost here, but what will it be called? Here’s the latest possibilities, including a revealing report from an industry heavyweight.