Sisters Annabel and Emily Lui transformed their struggling bakery, Cutter & Squidge, into an £8 million business after facing significant financial setbacks. Initially launching with signature "Biskies," they lost major retail accounts with Harrods and Selfridges, leaving them with only £15,000. They pivoted by opening their own pop-up shop in London's Soho, which became the foundation for their current success. The company now employs around 50 people and has served over a million customers, with plans for further growth. AI
RANK_REASON The article details the significant growth and financial turnaround of a business founded by individuals with prior corporate careers, highlighting entrepreneurial success. [lever_c_demoted from significant: ic=1 ai=0.0]
- Annabel Lui
- Biskies
- Cutter & Squidge
- Fortune
- Harrods
- KPMG
- London
- London School of Economics and Political Science
- Selfridges
- Soho
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