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Nissin's cold-water cup noodles sell out amid summer heat and social media buzz

Nissin Foods has launched a new type of cup noodle that can be prepared with cold water, a significant departure from the traditional hot-water preparation. The product, available in Spicy Kimchi and Chicken Salt Lemon flavors, sold out within a week of its July 20th release due to strong social media buzz and demand for cool foods during summer heatwaves. This innovative product, developed over five years using a new patented process, aims to cater to diverse food cultures and has exceeded initial sales expectations. AI

RANK_REASON The item describes a new product launch from a food company, which is not a frontier AI release, significant industry move, or research.

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Nissin's cold-water cup noodles sell out amid summer heat and social media buzz

COVERAGE [1]

  1. SCMP — Tech TIER_1 English(EN) · Bloomberg ·

    No kettle needed: Japan’s cold-water cup noodles fly off the shelves

    Nissin Foods, the company that invented instant noodles, appears to have created an entirely new category with a hit product: cup noodles made with cold water. Initial supplies of the handy meal – available in Spicy Kimchi and Chicken Salt Lemon flavours – sold out a week after h…