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Google offers publishers preferred source button to combat AI traffic loss

Google has introduced a new feature for publishers that allows readers to designate them as a preferred source within Google Search, Discover, and Google News. This initiative aims to help publishers regain traffic that has been diverted by AI-driven search results, which typically send fewer direct clicks to external websites. AI

IMPACT This feature may help publishers mitigate traffic losses caused by AI-driven search summaries.

RANK_REASON This is a product update from a major tech company aimed at publishers, not a core AI release or research.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Google offers publishers preferred source button to combat AI traffic loss

COVERAGE [1]

  1. Mastodon — sigmoid.social TIER_1 English(EN) · [email protected] ·

    Google is giving publishers a new button that lets readers make them a preferred source across Search, Discover, and Google News, potentially boosting their tra

    Google is giving publishers a new button that lets readers make them a preferred source across Search, Discover, and Google News, potentially boosting their traffic as AI search sends fewer clicks to the web. Source: TechCrunch AI https:// techcrunch.com/2026/08/20/goog le-gives-…