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AI chip demand causes motherboard sales to collapse by over 25%

By PulseAugur Editorial · [3 sources] ·

Motherboard sales are projected to decline by over 25% in 2026, with major manufacturers like Asus, Gigabyte, MSI, and ASRock all revising their sales targets downward. This downturn is attributed to chipmakers prioritizing the production of AI processors over consumer-grade CPUs and components, leading to increased prices and reduced availability for PC builders. Consequently, enthusiasts are delaying upgrades, impacting the overall enthusiast PC market. AI

IMPACT Increased demand for AI chips is causing shortages and price hikes for consumer PC components, potentially delaying enthusiast upgrades.

RANK_REASON This article discusses the impact of AI chip demand on the consumer PC market, but does not report on a new AI model, product, or policy.

Read on Tom's Hardware →

AI-generated summary · Google Gemini · from 3 sources. How we write summaries →

AI chip demand causes motherboard sales to collapse by over 25%

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This article discusses the impact of AI chip demand on the consumer PC market, but does not report on a new AI model, product, or policy.
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COVERAGE [3]

  1. Tom's Hardware TIER_1 English(EN) · Jowi Morales ·

    Motherboard sales 'collapse' by more than 25% as chipmakers strangle enthusiast PC market to build more AI chips — Asus projected to sell 5 million fewer boards in 2025, Gigabyte, MSI, and ASRock also expected to see reduced sales numbers

    The combined sales of the four biggest motherboard manufacturers are expected to fall by at least 28% in 2026, with the entire industry selling 11.7 million less units due to increasing PC component costs.

  2. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    🔥 Motherboard sales 'collapse' by more than 25% as chipmakers strangle enthusiast PC market to build more AI chips — Asus projected to sell 5 million fewer boar

    🔥 Motherboard sales 'collapse' by more than 25% as chipmakers strangle enthusiast PC market to build more AI chips — Asus projected to sell 5 million fewer boards in 2025, Gigabyte, MSI, and ASRock also expected to see reduced sales numbers https://www. tomshardware.com/pc-compon…

  3. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    Motherboard sales 'collapse' by more than 25% as chipmakers strangle enthusiast PC market to build more AI chips — Asus … The combined sales of the four biggest

    Motherboard sales 'collapse' by more than 25% as chipmakers strangle enthusiast PC market to build more AI chips — Asus … The combined sales of the four biggest motherboard manufacturers are expected to fall by at least 28% in 2026, with the entire industry selling 11.7 million l…

    LINKS tomshardware.com/…/motherboard-sales-coll… tomshardware.com/pc-components

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