A field experiment involving 1,100 participants on Google Search revealed that AI Overviews and AI Mode significantly reduce click-through rates to publisher websites. The study found that removing these AI features increased user clicks to publishers, while an AI Mode-only experience not only decreased clicks but also negatively impacted user experience and trust in the information provided by Google. These findings highlight the economic consequences of integrating generative AI into search engines for the online publishing ecosystem. AI
IMPACT Integrations of generative AI into search engines may disrupt the online content ecosystem by reducing traffic to publishers and potentially eroding user trust.
RANK_REASON The cluster contains a research paper detailing experimental evidence on the impact of AI features in search engines. [lever_c_demoted from research: ic=1 ai=1.0]
Read on arXiv cs.IR (Information Retrieval) →
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