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Crude Chinese Animation Becomes Viral Hit Through Memes

A crudely animated Chinese film, "The Arrival of the Ox" (Niu Lai), has become a viral sensation, transforming its perceived flaws into meme-worthy content. Initially overlooked with minimal box office earnings, the film gained traction through audience-recorded clips shared online, which highlighted its bizarre plot and rudimentary visuals. This meme-driven popularity has led to a significant surge in ticket sales, with projections indicating a substantial box office total. AI

RANK_REASON The article discusses a viral phenomenon driven by memes and online virality, rather than a core AI development or industry-significant event.

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Crude Chinese Animation Becomes Viral Hit Through Memes

COVERAGE [1]

  1. SCMP — Tech TIER_1 English(EN) · Zoey Zhang ·

    Meme magic: how a crude Chinese animation reshapes country’s viewing habits

    A crudely made animated film has emerged as an unexpected cultural flashpoint in China, sparking debate over how memes and online virality are reshaping audience perceptions of what is worth watching. Niu Lai, or The Arrival of the Ox, premiered in China on August 5, following a …