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Chinese animated film "Niu Lai" goes viral for being "so bad it's good"

A Chinese animated film titled "Niu Lai" has achieved unexpected popularity, not due to its quality, but because audiences are drawn to its perceived poor execution. Despite criticism for its "rough," "broken," and "stiff" style, confusing plot, and "jarring" voice acting, the film has garnered significant box office earnings and gone viral. This surge in interest is attributed to online memes and a general curiosity about the film's low quality, leading to increased demand for screenings. AI

RANK_REASON The cluster discusses a film's popularity driven by negative reception and memes, fitting the 'meme' category.

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Chinese animated film "Niu Lai" goes viral for being "so bad it's good"

COVERAGE [1]

  1. SCMP — Tech TIER_1 English(EN) · Phoebe Zhang ·

    Why Chinese film-goers are flocking to a movie they hate

    This past week, another unlikely film went viral in Chinese cinemas. On its August 5 debut, the animated film Niu Lai, or The Arrival of the Ox, only earned 3,420 yuan (US$507) at the box office. About 10 days later, it suddenly saw a spike in viewers and generated six figures of…