Levi Strauss & Co. CEO Michelle Gass is implementing a strategy to boost growth by focusing on women's fashion and expanding the direct-to-consumer (DTC) channel. Despite a 3% revenue increase to $6.4 billion in fiscal 2024, the company is still working towards previous revenue targets and faces pressure to show financial improvement. Gass aims to modernize the brand with updated store displays and merchandise, while reducing reliance on wholesale partners. AI
RANK_REASON Company strategy shift and leadership focus on a specific market segment. [lever_c_demoted from significant: ic=1 ai=0.1]
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