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Meituan: Small city leisure bookings jump 70% during May Day holiday

During China's May Day holiday, smaller cities experienced a surge in consumer spending on leisure and entertainment, with orders increasing by nearly 70%. Travelers increasingly sought unique local experiences, such as traditional haircuts and DIY activities, driving significant growth in these areas. The Meituan platform saw a substantial rise in bookings for family-oriented activities and local dining, indicating a shift towards deeper, more immersive travel in lower-tier cities. AI

Summary written by gemini-2.5-flash-lite from 1 source. How we write summaries →

IMPACT Highlights how AI-powered tools can enhance discovery of niche travel experiences, potentially driving more localized and immersive tourism.

RANK_REASON The article discusses consumer trends and platform data related to a holiday period, focusing on how a platform like Meituan facilitates these trends, rather than a new product or model release.

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Meituan: Small city leisure bookings jump 70% during May Day holiday

COVERAGE [1]

  1. 雷峰网 (Leiphone) TIER_1 中文(ZH) ·

    Meituan: Service consumption heats up in small cities during the May Day holiday, with leisure and entertainment orders in lower-tier cities growing by 70%

    <p>“下了飞机直奔洗头店,缅式洗头体验,洗出了全国人气。”被称为“东南亚风情平替”的云南芒市,在“五一”假期,迎来四面八方的游客,当地特色体验“缅式洗头”成为不少游客的打卡项目。</p><p>从边境小城的民族风情体验,到县域目的地的亲子DIY、洗浴休闲和本地美食,小城服务消费正在释放新的增长活力。5月6日,美团发布“五一”假期休闲玩乐消费趋势。美团数据显示,假期期间,中低线城市休闲玩乐订单环比增长近70%,异地用户环比增速达205%,跨城消费持续活跃。</p><p>体验经济蓬勃发展,边境小城、烟火县城成为全国消费者探寻深度体验的目的地。广西南宁、新疆库…