Perplexity partnered with Indian telecom giant Bharti Airtel to offer a free 12-month Perplexity Pro subscription to millions of its customers. This promotion resulted in a significant surge of app downloads and monthly active users in India, with downloads increasing by over 600% in the first month and reaching tens of millions over the offer period. Despite a sharp decline in new downloads after the promotion ended, Perplexity has maintained a resilient user base and, notably, has seen an increase in in-app purchase revenue in India. AI
IMPACT Demonstrates a successful strategy for acquiring a large user base in emerging markets and converting free users to paying customers.
RANK_REASON Product promotion and user acquisition strategy by an AI company.
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