KB Home CEO Rob McGibney is focusing on personalization and targeting first-time homebuyers to navigate a challenging housing market. Despite decreased revenue and net income, McGibney is emphasizing built-to-order homes, which now represent 73% of net orders, as consumers are willing to pay more for customized options. He also aims to attract younger buyers, acknowledging their preference for personalization seen in brands like Nike and Chipotle, while recognizing the financial constraints many face. AI
RANK_REASON Article discusses business strategy and market conditions from a CEO's perspective, rather than a specific event.
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