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SMBs urged to shift AI focus from tech to revenue outcomes

Small and medium-sized businesses (SMBs) are struggling to move beyond AI experimentation and integrate the technology into core business processes for revenue impact. Research indicates a significant portion of SMBs are still in the early stages of AI adoption, often focusing on technology rather than business outcomes. To effectively operationalize AI, SMBs should prioritize defining clear goals tied to revenue growth, such as improving lead capture or reducing appointment booking times, and then identify a single core revenue-generating workflow to implement and measure. AI

IMPACT Suggests a strategic shift for businesses to leverage AI for direct revenue growth rather than just process efficiency.

RANK_REASON Article provides expert opinion and analysis on AI adoption strategies for SMBs, citing research but not announcing new products or research findings.

Read on Forbes — Innovation →

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SMBs urged to shift AI focus from tech to revenue outcomes

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Ryan Johnson, Forbes Councils Member ·

    How SMBs Can Move From Experimentation To Revenue Impact

    Getting the most out of AI investments today means focusing on the business outcomes we want to drive.