As the $124 trillion Great Wealth Transfer begins, nonprofit organizations are struggling to adapt their fundraising strategies for younger generations. Millennials, who are poised to inherit a significant portion of this wealth, show a strong interest in philanthropic giving but prioritize a sense of belonging and trust. Nonprofits built on relationships with older donors face challenges in engaging millennials and Gen Z, who are currently the most active givers but not yet the primary source of large donations. Organizations need to reconfigure their engagement methods to build trust and demonstrate the impact of donations to secure future funding. AI
RANK_REASON Article discusses trends and challenges in philanthropy related to generational wealth transfer, based on expert interviews and reports, rather than announcing a specific event.
- Bloomerang
- Cerulli Associates
- Fortune
- Giving Signals Report
- Intergenerational wealth transfer
- Omaha, Neb.
- Steve Isom
- The Harris Poll
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