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Developer shares $0 marketing playbook for open-source MCP server

The developer of aicraft-code-review, an open-source MCP server for code analysis, details a successful $0 marketing strategy that achieved over 650 PyPI installs in one month. The playbook emphasizes leveraging directory listings for compounding benefits and social proof, capturing user feedback from platforms like Product Hunt for rapid feature development, and prioritizing free directories before considering paid options. The developer also shares lessons learned, such as avoiding Reddit with new accounts and the importance of precise dependency versioning to prevent installation issues. AI

IMPACT Provides actionable insights for developers on distributing open-source AI tools with minimal budget.

RANK_REASON Article details a marketing strategy for a specific software tool, not a frontier release or significant industry event.

Read on dev.to — MCP tag →

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Developer shares $0 marketing playbook for open-source MCP server

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  1. dev.to — MCP tag TIER_1 English(EN) · Will ·

    The $0 Distribution Playbook for MCP Servers: 12 Channels, 30 Days, Real Numbers

    <p>A month ago I shipped <a href="https://github.com/GoodJobwilliam/aicraft" rel="noopener noreferrer">aicraft-code-review</a> — an open-source MCP server that reviews code locally (OWASP scanning, N+1 detection, style rules) for Claude Code, Cursor and Cline. I had <strong>$0 ma…