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Apple removes Milan billboard after 'electronic babysitting' criticism

By PulseAugur Editorial · [1 sources] ·

Apple has removed a billboard in Milan that featured a toddler holding an iPhone as part of its "Relax, it's iPhone" campaign. The advertisement faced criticism for allegedly normalizing "electronic babysitting." AI

RANK_REASON The item describes a marketing controversy related to a product, not a core AI development.

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Apple removes Milan billboard after 'electronic babysitting' criticism

COVERAGE [1]

  1. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    Apple takes down billboard after accusations of normalizing ‘electronic babysitting’ Apple has replaced a billboard in Milan that showed a toddler holding an iP

    Apple takes down billboard after accusations of normalizing ‘electronic babysitting’ Apple has replaced a billboard in Milan that showed a toddler holding an iPhone, as part of its newest “Relax, it’s iPhone” campaign. Here are the details. https:// 9to5mac.com/2026/08/14/apple-t…

    LINKS 9to5mac.com/…/apple-takes-down-billboard-…

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