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Smart shopping carts increase spending and basket size, study finds

A study published in the Journal of Business Research found that using smart shopping carts in supermarkets is linked to increased customer spending, larger basket sizes, and longer in-store durations. The research, authored by S.A. Gottschalk and colleagues, also noted that these patterns can differ based on contextual factors like the time of day and day of the week. AI

IMPACT Smart cart technology, often incorporating AI, may influence consumer behavior and retail strategies.

RANK_REASON The cluster reports on a published academic study. [lever_c_demoted from research: ic=1 ai=0.4]

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Smart shopping carts increase spending and basket size, study finds

COVERAGE [1]

  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    🖥️ 🛒 Customer responses to smart shopping carts in supermarkets "We find that smart cart usage is associated with higher spending, larger baskets, and longer in

    🖥️ 🛒 Customer responses to smart shopping carts in supermarkets "We find that smart cart usage is associated with higher spending, larger baskets, and longer in-store durations, with patterns varying by context such as time of day and day of the week." Gottschalk, S.A. et al. (20…