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AI automation can harm employee engagement if not carefully implemented

An AI solution intended to automate cold outreach for a sales team inadvertently made an employee worse at her job and diminished her job satisfaction. The CEO realized the AI tool had automated the most crucial, human-centric part of the role—building relationships—instead of handling the more tedious research tasks. To rectify this, a new AI system was developed that handles the background research and provides context, leaving the employee to focus on the personalized, human interaction, thereby improving both her performance and job satisfaction. AI

IMPACT Highlights the importance of strategic AI implementation to augment, not replace, core human skills, potentially improving employee morale and effectiveness.

RANK_REASON Opinion piece discussing the impact of AI on employee roles and job satisfaction.

Read on Forbes — Innovation →

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AI automation can harm employee engagement if not carefully implemented

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Lindsey Witmer Collins, Forbes Councils Member ·

    The Best Thing AI Can Do For Your Company Is Keep People Off Of It

    Every person gets a system built for the specific work they do and the specific way they like to do it.